Flagship course
Cross-Platform Event Pipelines
Learn to design, validate, and narrate application analytics across web and mobile surfaces without inventing a new dialect every quarter.
Learning outcomes
Draft an event taxonomy that holds across at least two client platforms.
Spot identity gaps between anonymous and authenticated journeys.
Publish a stakeholder brief that explains a funnel without raw SQL.
Modules
Week 1 — Inventory the chaos
Catalog producers, properties, and silent failures in a sample multi-app stream.
Week 2 — Naming that travels
Verbs, objects, and versioning rules that marketing and engineering can both defend.
Week 3 — Identity stitching
Anonymous IDs, login bridges, and what to do when a device rotates identifiers.
Week 4 — Pipeline hygiene
Validation hooks, delayed batches, and documenting known blind spots.
Week 5 — Funnel storytelling
From cleaned tables to a one-page narrative for product reviews.
Week 6 — Governance clinic
Ownership charts, change requests, and a retrospective on your pilot taxonomy.
Instructor
Nalinee Prasert
Former analytics lead for a Southeast Asian commerce platform. Nalinee teaches the naming clinic and reviews learner schemas personally during Stream Studio cohorts.
FAQ
Do I need SQL fluency?
Comfortable SELECT queries help in weeks 4–5. We provide starter notebooks; we do not teach SQL from zero in this course.
What is a real limitation of this course?
We do not provision analytics vendors or warehouse credits. If your company blocks raw event exports, homework will stall until IT enables a nightly dump — that constraint is outside our control.
Are sessions only in Bangkok?
Live labs run evenings ICT and are recorded. Pipeline Cohort workshops can be scheduled on-site in Bangkok or fully remote.
Course reviews
“Week 3’s identity lab exposed a double-count we had argued about for months. Homework volume is honest — budget the evenings.”
Short note: the governance clinic felt lighter than the technical weeks, which suited our PM seat.